About me
I'm Sofia — a UX/UI and graphic designer. In my spare time, I'm also an illustrator and photographer. I don't like wasting time, but I will spend hours choosing a color palette.
I love creating visual experiences that are functional, but full of personality — from interfaces to visual identities, and editorial or promotional illustrations.
I'm drawn to clean visual language and I have a soft spot for clear interfaces, well-picked fonts, and palettes that speak. I love art , contemporary illustration, and design that solves real things.
It happens.
My Curriculum Vitae
Sofia Rotaru
UX/UI & Graphic Designer
I'm a UX /UI and graphic designer with a strong passion for illustration, which I integrate into my design approach. I create functional , visually refined experiences — from digital inter faces to brand identities — with a sharp eye for detail and a focus on balancing aesthetics with usability. My background blends creativity and structure, allowing me to craft cohesive, engaging, and meaningful visual solutions.
Education
Oct 2019 - July 2023 / Bologna - IT
Degree in graphic design @Accademia di Belle Arti of Bologna
Feb 2022 - July 2022 / Rotterdam- NT
Erasmus @Willem De Kooning Academy
Work Experience
Jan 2023 - Present /
Freelance , UX /UI Designer & Graphic Designer @Self Employed
- Creation of graphic assets for decorative purposes for website and indipendent papers
- UI counseling and suppor t during website development
- Branding care and creation ;
- Creation of illustrations and graphic for adver tising.
Oct 2023 - July 2024 / London - UK
Web designer & Graphic designer @Ntropy
- Visual assets - website pages, sales decks, general company marketing material (banners, graphics, investor decks)
- Product design - UX/UI design for dashboards for both enrichment and insights.
Apr 2019 - Oct 2019 / Padua - IT
Art director & Graphic Designer @Unipd FISPPA
The FISPPA Department at the University of Padua aimed to develop a project to raise awareness among children from vulnerable families, using accessible and direct language.
The project sought to inform and explain the role of social services in this context. In collaboration with a group of students, we decided to create a comic book. I was responsible for the copy writing, served as art director for the drafts and storyboard, and handled the digitization and layout of the entire comic book.
Skills
HTML & CSS
Premiere
Framer
Indesign
Photoshop
Sketch
Lightroom
Cinema 4D
Illustrator
Figma
Procreate
After Effects